Navitus is looking to add a Director, Product Marketing and Training to their Marketing department to further the organization’s growth by setting the strategic vision for product marketing and training across PBM. This leader will develop and implement go-to-market strategies that elevate product positioning, drive market differentiation, and enhance customer value. Through this work, the Director will strengthen how our products are understood and adopted, while building and scaling training programs that equip internal teams with the knowledge and confidence to effectively communicate and sell our solutions.
Requirements
- 10+ years in product marketing, training, or related roles, with 5+ years in leadership.
- Proven success in B2B product positioning, go-to-market strategy, and enablement.
- Experience developing training programs that support sales confidence and adoption.
- Background in healthcare or pharmacy benefit management (PBM) preferred.
Responsibilities
- oversee go-to-market (GTM) strategy for enterprise campaigns.
- define long-term product marketing strategy.
- lead customer segmentation and persona development.
- set content and messaging strategy.
- own product positioning and messaging architecture.
- oversee demand generation strategy for product lines.
- lead product training and enablement strategy.
Other
- Bachelor’s degree required in Marketing, Business, or a related field. Master’s degree in Business Administration or advanced degree preferred.
- The ability to consistently interact cooperatively and respectfully with other employees
- Participate in, adhere to, and support compliance program objectives
