AssistRx is looking to define, lead, and execute the go-to-market (GTM) strategy for its portfolio of technology and patient-support solutions, ensuring clear communication of value and driving adoption.
Requirements
- 8+ years of B2B product-marketing experience, preferably in healthcare, life sciences, or SaaS.
- Proven success developing and executing GTM strategies for complex software or service products.
- Exceptional storytelling, writing, and presentation skills; able to translate technical concepts into client value.
- Strong analytical mindset with experience leveraging data and market insights to drive strategy.
- Familiarity with CRM and marketing-automation tools (Salesforce, HubSpot, etc.).
Responsibilities
- Lead product positioning, messaging, pricing, and launch planning for AssistRx’s patient-support and specialty-pharma solutions.
- Analyze competitive landscape, customer insights, and emerging trends to inform strategy and identify whitespace opportunities.
- Build tools, decks, and training programs that empower the sales organization with strong product narratives and differentiated messaging.
- Partner with marketing communications to deliver high-impact materials—white papers, case studies, landing pages, videos, and thought-leadership campaigns.
- Work closely with Product Management, Sales, Client Success, and Data & Reporting teams to align market feedback with roadmap priorities.
- Measure campaign performance and product-marketing ROI using KPIs such as adoption, engagement, and lead conversion rates.
Other
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Demonstrated collaboration across cross-functional and executive teams.
- Experience in healthcare technology, specialty-pharma services, or patient-access programs.
- MBA or advanced degree.
- Experience leading or mentoring product-marketing teams.
