Intuit's Mailchimp segment is looking to achieve key declared growth initiatives for FY26, including Scaled Acquisition, Mobile Messaging, and Transactional Email/Messaging. The role is responsible for identifying target segments, developing value propositions, driving differentiation, and ensuring a sustainable growth approach.
Requirements
- Deep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies
- Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business
- Expertise in digital marketing solutions related to marketing automation and email marketing platforms
- Domain expertise in SaaS, fintech, financial services preferred
- Demonstrable comfort and agility with leveraging data to create winning outcomes
Responsibilities
- Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
- Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
- Develop the segmentation and positioning strategy, and enable GTM readiness
- Identify and unlock new opportunities for growth: customer segments, product experiences, and business models
- Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
- Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
- Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences
Other
- Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
- Serve on the US Marketing extended leadership team
- Demonstrated track record of driving transformation with winning outcomes
- Experience leading people managers (minimum 2nd line management experience)
- Proven success in partnering, influencing, and collaborating internally and externally
- Proven ability to hire and grow world-class marketing professionals
