EMARKETER is looking to solve the problem of creating and overseeing a go-to-market strategy for its media products and solutions, and defining the most compelling offerings for its media business.
Requirements
- 8+ years of experience in product marketing or a closely related role within a mid size to enterprise B2B media, adtech or martech company
- Demonstrated success in bringing new products and offerings to market
- Strong storytelling skills with the ability to translate data and features into compelling value propositions
- Excellent communication skills with the confidence to lead strategic discussions internally
- Strong data analysis capabilities and experience defining ideal customer profiles and target segments for sales motions
- Proven ability to work cross functionally and influence teams without direct authority
- A balance of strategic thinking and hands on execution where you can craft a go to market plan and also build the assets that bring it to life
Responsibilities
- Develop end-to-end GTM plans, including positioning, messaging, pricing strategy, feature enhancements and launch materials for new media products.
- Train and equip sales teams with compelling materials, case studies, and tools that inspire confidence and drive growth.
- Bring our in-person and virtual events to life through product messaging and sales enablement.
- Deep understanding of the marketplace and competitors, and aligns our products with market demand.
- Internal and external product training on capabilities, features and benefits
- Partner with sales, content and operations teams to ensure successful product launches.
- Manage and execute media demand gen calendar to promote media solutions offerings and new launches.
Other
- Client centric with a pulse on the market and customer needs to innovate our media solutions.
- An analytical thinker with the ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.
- Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future.
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
