Inspire is looking to define the strategy and vision for its customer and marketing data product ecosystem to drive value for both the company and its franchisees by enabling precision marketing at scale, a scalable foundation for segmentation, experimentation, and cross-channel engagement.
Requirements
- Deep knowledge of Martech stack, including platforms and data activation tools (e.g., Data warehouse, CDP, ESP, OMS, Personalization platforms, and CMS)
- Track record of delivering measurable impact across CRM, personalization, or loyalty programs
- Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows
- 10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role
- Minimum 10 years of product management experience working on data platforms or related technology solutions
- Strong analytical and strategic thinking skills with the ability to make data-driven decisions, able to collect and synthesize information, making it relevant and actionable for key stakeholders
Responsibilities
- Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder, and franchisee needs, with an objective to drive value for everyone.
- Translate strategy into a roadmap containing well-defined capabilities, initiatives, and enablers that will realize the product’s vision through incremental value creation for both Inspire and its franchisees.
- Allocate and manage work across different product teams to ensure alignment and execution using Agile principles.
- Apply rigorous prioritization approach ensure that high value items are delivered at the right time.
- Evaluate and incubate applications of GenAI, Agentic AI, and Reinforcement Learning for content automation, journey optimization, and intelligent decisioning
- Provides guidance on design of products while keeping in mind dependencies and integration with other products across the enterprise.
Other
- Minimum 4 Year Degree and/or Bachelor’s degree, MBA preferred
- Minimum 5 years experience as a team leader and manager
- Proven track record of coaching and developing high-performing product teams, with the ability to influence across engineering, analytics, and business stakeholders in a matrixed organization
- Strong business acumen with experience in building business cases and translating data into strategy
- Excellent storytelling, communication, and executive presentation skills
