Credit Karma is looking to explore new business models and engagement across its financial platform and consumer finance ecosystem, specifically unlocking opportunities at the intersection of Credit Karma and Turbo Tax.
Requirements
- Proficiency in qualitative and quantitative research methods, including survey design, statistical analysis, and data visualization
- Demonstrated ability to explain the benefits of mixed methods marketing, product and user experience research and integrate within the marketing and product planning, estimation, and prioritization process
- Drive complex research initiatives comprised of multiple studies, overseeing design and execution of qualitative and quantitative research studies, including interviews, surveys, and ethnographic research to understand needs and behaviors
- Experience in Fintech, with research that explores a wide range of different business models
- Direct experience with mixed methods capabilities and supporting research across marketing and product
- Previous experience leading work focused on pricing strategy, behavioral economics and/or incorporating conjoint analysis
- Demonstrated ability to drive multiple large complexity research initiatives
Responsibilities
- Lead advancement of qualitative and quantitative research insights, capabilities and operations, across our ecosystem tracks of work, partnering across both Credit Karma and Turbo Tax
- Support, guide and enable a small team of senior researchers to deliver actionable insights
- Identify and define key priorities and research objectives for your area of work and oversee execution and impact
- Oversee skills and methodologies, learning & development opportunities, and establishing processes to improve research quality bar
- Champion member insights through qualitative and quantitative research, socializing the team’s work for wider visibility, and encouraging the use of research insights upstream
- Translate business priorities into team vision and aligning research activities to optimize business impact and influence over the future direction
- Partner with your team in driving transformative research insights, translating insights into innovative solutions that inform both Member and business problems and that deliver measurable outcomes
Other
- At least 15+ years of experience planning and executing highly impactful market and user research studies, with at least 5+ years managing research teams
- Demonstrated ability to drive strategic change in product and marketing initiatives based on customer need, industry shifts and innovation opportunities
- Proven experience in leadership and management skills: motivating and guiding team members, as well as building and maintaining relationships with stakeholders
- Executive communication and presentation skills: Demonstrated experience of communicating complex research findings to technical and non-technical audiences
- Demonstrated experience to think critically about research findings and translate them into actionable recommendations
