Salesforce is looking for a Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market (GTM) execution for their rapidly growing portfolio of IT Service products, aiming to define how solutions are positioned against competitors and enable the sales organization to win deals in the Enterprise Service Management (ESM) and IT Service Management (ITSM) markets.
Requirements
- Minimum of 8+ years of increasing responsibility in Product Marketing, with at least 5 years specifically focused on Enterprise SaaS platforms for IT Service Management (ITSM), IT Operations Management (ITOM), or broader Enterprise Service Management (ESM).
- Proven success in a high-growth, high-urgency competitive environment, demonstrating an ability to effectively position products against well-established market leaders.
- Demonstrated track record of leading major product launches and successful GTM campaigns in a complex, global enterprise B2B environment.
- Ability to translate market research, competitive analysis, and usage data into actionable strategic recommendations and compelling, data-backed messaging, with a clear focus on revenue impact .
- Demonstrated ability to manage and execute major analyst engagements, securing favorable positioning in competitive reports (e.g., Magic Quadrants or Waves).
- Exceptional written and verbal communication skills, with a proven ability to present complex topics simply and persuasively to executives, internal teams, and external customers.
- For the Senior Director role, proven experience in successfully hiring, mentoring, and managing a team of product marketing professionals, preferably a team of 5 or more.
Responsibilities
- Own the global narrative, product positioning, and key messaging for the IT Service product portfolio, ensuring differentiation against key industry players and resonance with CIOs, IT leaders, and practitioners.
- Design and execute world-class GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and Annual Contract Value (ACV) growth .
- Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials that equip the global sales force to confidently articulate product value and handle objections, ultimately improving sales win rates .
- Serve as the primary PMM lead for major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception and secure favorable positioning.
- Own competitive intelligence, translating market insights into actionable strategies that inform product roadmap priorities.
- Drive the creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, and presentations) that drives consideration and defines the category leadership narrative.
- Partner closely with the Demand Gen team to provide the core product and solution messaging required for campaigns, events, and vertical outreach.
Other
- For the Senior Director role, directly lead, mentor, and develop a team of 5 product marketing managers .
- Foster a culture of excellence, accountability, and continuous learning within the team to maximize output and career growth.
- Must demonstrate a high degree of accountability and a hands-on approach to execution.
- Must be flexible, resilient, and comfortable thriving in a fast-paced, rapidly evolving organizational structure.
- Bachelor’s degree required; MBA or equivalent experience highly desirable.
