7-Eleven is looking to enhance its marketing initiatives, including customer loyalty and rewards programs, retail media networks, and personalized customer experiences across digital platforms, by leveraging cutting-edge technology and advanced CRM capabilities to improve customer engagement and drive business growth.
Requirements
- Deep expertise in CRM systems, particularly Salesforce Marketing Cloud architecture, implementation, and optimization.
- Hands-on experience implementing and integrating CRM and Customer Data Platforms (CDP) with marketing technology stacks.
- Proven experience building retail media networks (RMN), fuel rewards systems, or similar advertising technology platforms.
- Direct experience working with RMN platforms such as Vantage and Placements.io.
- Strong understanding of data management, customer identity resolution, and personalization technologies.
- Experience leading teams that build customer journey orchestration and real-time decisioning systems.
- Experience with cloud technologies (AWS, Azure, or GCP) and modern software development practices.
- Strong technical knowledge of modern software architecture, APIs, microservices, and integration patterns.
Responsibilities
- Develop and execute the technology roadmap for marketing platforms, including 7-Rewards, Speedy Rewards, Fuel Rewards, personalized offers, and retail media capabilities.
- Oversee the architecture, design, development, and maintenance of marketing technology systems that support omnichannel customer experiences.
- Architect solutions that leverage customer data to enable personalized experiences and drive incremental revenue through retail media and fuel rewards offerings.
- Drive the integration and optimization of key marketing platforms including Salesforce Marketing Cloud, Customer Data Platforms (CDP), and retail media technologies.
- Implement agile methodologies and DevOps practices to increase delivery velocity and quality.
- Optimize technology performance, reliability, and security while mitigating technical debt.
- Establish technical standards, best practices, and governance for the marketing technology ecosystem.
Other
- 10+ years of software engineering experience with at least 5 years in leadership roles.
- Partner with Marketing, Digital, and Data Science teams to translate business requirements into scalable technology solutions.
- Lead a team of software engineers, architects, and technical product managers in developing innovative marketing technology solutions.
- Mentor and develop engineering talent, fostering a culture of innovation and continuous improvement.
- Experience in retail or convenience store industry, especially with fuel and loyalty technologies, preferred.
