Bacardi is looking to uncover and drive insights into action by putting the consumer at the center of every business decision, directly influencing brand strategy, planning, and execution. The role aims to co-create, activate, and strengthen marketing optimization tools and processes to drive efficiencies and maximize the return on advertising and promotions spend across the region.
Requirements
- Demonstrated experience leveraging AI, machine learning, and predictive modeling to generate foresight and drive business impact
- Comfortable utilizing and analyzing various business intelligence sources outside consumer-related insights (syndicated data, market-level data, digital analytics, retail customer data, macro trends, etc.)
- Comfortable orchestrating complex data ecosystems, including external data partnerships and advanced analytics platforms
- Ability to synthesize macroeconomic, investor, and M&A insights into actionable recommendations for brand and portfolio strategy
- Experience in scenario-based planning and synthetic environments for rapid experimentation
- Track record of upskilling teams in AI literacy, data storytelling, and foresight methodologies
- Lead the integration of predictive analytics, scenario planning, AI-powered tools, and external intelligence (e.g., financial, investor, macroeconomic data) to anticipate market shifts, emerging consumer needs, and competitive threats—proactively shaping brand and portfolio strategy.
Responsibilities
- Generate a 360° view of Bacardi brands consumers and shoppers by exploring their beliefs, attitudes, and motivations that drive their purchase decision journey.
- Support the development, optimization, and adaptation of creative assets and media briefs alongside the brand and agency partners.
- Lead the day-to-day project management needs across a wide variety of research methodologies and suppliers.
- Identify, build, deploy and evolve differentiated insights methods and capabilities that can provide Bacardi a unique competitive understanding of shopper, customer, and influencer behavior.
- Source, synthesize, and leverage market, shopper, customer, and influencer data to extract insight-driven analytics to support new and existing initiatives.
- Lead, in partnership with the Brand Marketing teams, a robust Situation Assessment for the Bacardi Brand portfolio as input into the annual strategy process and activity planning.
- Influence and functionally lead the agenda for “Measurement and Evaluation” across brands in the portfolio to drive more effective marketing planning.
Other
- 10+ years of hands-on experience in consumer insights/market research or related field (e.g. management consulting, strategy, data analytics, etc.) driving impact as a business partner
- BS/BA required - MBA highly desirable
- Beverage, spirits or FMCG experience preferred
- A clear communicator, able to deliver finding in an engaging, fresh, and impactful manner, cutting through the complex to tell a straightforward, compelling narrative
- A creative, strategic, and integrated thinker, able to think both imaginatively and holistically
