Dentsu is looking to solve the business problem of providing technology strategy consulting services to clients across various industries, leveraging marketing technology stacks to promote client vision and inform planning, decision-making, and technical implementations.
Requirements
- Senior knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies
- Expert knowledge in a focused capability or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems will be evaluated
- Expert proficiency in excel (can maintain spreadsheets), PowerPoint, Lucidchart, Miro and Vizio
- Deep understanding and proficiency in how a technology ecosystem works and is implemented to be used by marketing/business teams, including platforms such as, Email Service Platform, CDP, Digital Asset Manager, Data Lake, or ID Resolution technology.
- Success in leading consulting work for clients and providing presentations and deliverables to a client
- Demonstrated experience in testing, expanding, and correcting one's personal knowledge of a topic to improve existing skills
- Desire to understand client systems and challenges naturally enough to provide insightful, nuanced, and recommendations specific to the client.
Responsibilities
- Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech
- Connect technology capability goals to our needs and build compelling stories to explain value
- Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel (can maintain spreadsheets), and Lucidchart.
- Lead discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups
- Bring an industry-leading perspective / POV about an important area of the customer experience technology stack and create expertise
- Provide opinions and recommendations in all manner of marketing-related technology use cases
- Lead consulting engagements by building the storytelling and developing recommendations for how to best use information and technology to guide programs across all channels and media
Other
- 10+ years of experience consulting within technology or marketing OR 10+ years of experience working in a digital agency operating marketing technology in a specific field
- Bachelor's degree from an accredited college/university
- Ability to travel for clients up to 25%
- Experience managing people and leading a diverse team
- Desire to understand client systems and challenges naturally enough to provide insightful, nuanced, and recommendations specific to the client.
