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Director, Trade Merchandising, North America

SharkNinja

$190,530 - $232,870
Sep 18, 2025
Remote, US
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SharkNinja is looking to drive strategic vision, planning, and execution of all in-store merchandising initiatives across the U.S. and Canadian retail landscape to enhance brand visibility, maximize retail presence, and accelerate conversion at the point of sale.

Requirements

  • Proficiency in Microsoft Office Suite; familiarity with retail execution platforms and merchandising software tools
  • Data-driven with proven experience in performance measurement and ROI optimization
  • Deep understanding of retail environments, shopper behavior, and merchandising strategies
  • Proven success in leading merchandising programs across North American markets, including both the U.S. and Canada
  • Experience partnering with major North American retailers (e.g., Walmart, Target, Costco, Best Buy, Home Depot, Lowes, CTC, Sephora, Ulta etc.)

Responsibilities

  • Develop and lead the North American trade merchandising strategy aligned with brand, commercial, and retailer-specific objectives.
  • Translate brand campaigns into in-store experiences that drive incremental sales and long-term brand equity.
  • Lead the development of merchandising programs for both innovation launches and core SKUs, with focus on impact and scalability.
  • Serve as the key merchandising liaison with top national and regional retailers across the U.S. and Canada.
  • Partner with sales teams to pitch and secure incremental in-store opportunities, including off-shelf displays, seasonal placements, and endcap takeovers.
  • Build collaborative partnerships with retailer marketing teams to co-develop merchandising programs.
  • Define KPIs and track performance of merchandising activities against commercial and brand goals.

Other

  • 15+ years of experience in trade marketing, retail merchandising, or CPG sales with progressive leadership responsibility
  • Strong leadership and stakeholder management abilities
  • Excellent communication and presentation skills
  • Strategic, visionary thinker with a hands-on approach to execution
  • Agile and adaptable in a fast-paced, evolving market