Rural King is seeking an Ecommerce Analytics Analyst to improve the customer journey on their websites via analytics tools, interpreting behavior, finding friction, and helping the overall flow of users from site entrance to checkout.
Requirements
- Experience with Microsoft Excel including data manipulation and validation, analysis and reporting including pivot tables and functions, and data visualization
- Proficiency using website analytics tools, including GA4, Quantum Metrics, Adobe Analytics, or related tools is a plus, but not required
- Experience using BI Tools including Looker or Power BI a plus, but not required
- Proficiency with Microsoft Office Suite or similar software
- Coursework including business intelligence, data science, data analytics, or similar material
- At least 1-2 years of data analysis or website analytics experience, or an equivalent combination of experience and education
- Bachelor’s degree in Business Analytics, Data Analytics, Data Science, Information Systems, Business Administration/Management, or related degree
Responsibilities
- Develop automated and ad hoc reports from various website analytics platforms to address common data requests and help to ensure that stakeholders understand key takeaways
- Partner with direct team and cross-functional partners to translate insights into opportunities to optimize sales performance and customer journey
- Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers
- Proactively identify opportunities for website optimization and improvement based on data analysis
- Assist in conducting thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement
- Meticulously review and analyze information, identifying errors or inconsistencies to maintain high levels of accuracy
- Proven ability to analyze and optimize complex processes to achieve operational excellence
Other
- Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement
- Ability to maintain a seated or standing position for extended durations
- Capability to lift 15 pounds periodically
- Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently
- Excellent verbal and written interpersonal and communication
