Biote is looking to add an experienced Email Developer to their team to own the end-to-end email development process, including HTML coding, audience creation, quality assurance (QA), and deployment.
Requirements
- Expertise in HTML/CSS for email development, including responsive design, media queries, and email client limitations.
- Experience with CRM platforms/ESPs such as Microsoft Marketing Module, Eloqua, Braze (or similar).
- Strong understanding of CRM automation, personalization, and customer lifecycle marketing via email, SMS, and push notifications.
- Experience with Litmus (or similar) for cross-browser and cross-device validation.
- Leverage behavioral, transactional, and loyalty data to personalize emails and improve engagement and conversion rates.
- Maintain email list hygiene, managing suppression lists, automation validation, and tracking list growth/unsubscribes to optimize deliverability and engagement.
- Set up and deploy SMS and push notifications, both as ad hoc bulk sends and automated trigger-based communications.
Responsibilities
- Own the end-to-end email development process, including HTML coding, audience creation, quality assurance (QA), and deployment.
- Develop responsive, accessible, and optimized email templates, ensuring best practices for mobile responsiveness, dark/light mode, deliverability, and inbox placement.
- Conduct thorough pre-launch QA testing, including cross-browser and cross-device validation using tools like Litmus (or similar).
- Manage audience segmentation, list loads, dynamic segment creation, and audience validation for precise targeting and exclusions.
- Execute bulk email sends, automated trigger-based campaigns, and complex customer journeys within the CRM system.
- Monitor live campaigns post-launch to validate functionality and expected performance.
- Implement A/B and multivariate testing to optimize subject lines, content, CTAs, and send times.
Other
- 5+ years of experience in email development and deployment.
- 4-year college degree in Marketing, Business, or related field.
- High degree of accuracy and attention to detail.
- Excellent interpersonal skills, time management, and organizational abilities.
- Ensure email, SMS, and push messaging are integrated into a cohesive, omnichannel customer experience.
