BetterHelp is looking to expand access to therapy and make mental health care more accessible to everyone, and the Email Developer and Marketing Operations Specialist role is intended to help achieve this goal by ensuring every email journey is beautifully built, flawlessly executed, and strategically optimized.
Requirements
- Strong proficiency in HTML, CSS (including inline styles), MJML, and responsive email design.
- Experience working in Iterable (or similar ESPs such as Braze, Salesforce Marketing Cloud, Klaviyo, etc.).
- Familiarity with A/B testing, segmentation, and personalization.
- Understanding of email deliverability, accessibility, and data privacy best practices.
- Analytical mindset — comfortable interpreting campaign metrics to drive optimization.
- Experience with Mailgun/Github, GDPR
- Experience with scripting languages (e.g., AMPscript, Liquid), JSON, or data-driven personalization
Responsibilities
- Convert Figma or design mockups into responsive HTML emails compatible across devices and major email clients.
- Develop modular, reusable templates and maintain a scalable design system for email.
- Ensure all emails meet accessibility, rendering, and deliverability best practices.
- Help with campaign setup and deployment within Iterable, including triggered, recurring, and ad hoc sends.
- Build customer journeys, workflows, and audience segments using behavioral and lifecycle data.
- Configure dynamic content and personalization logic to enhance targeting and engagement.
- Partner with lifecycle marketers to implement A/B and multivariate tests.
Other
- 3–5 years of experience in email development, HTML/CSS coding, and working within ESPs preferably in a high-growth consumer focussed organization.
- Excellent collaboration skills, with high attention to detail and ownership.
- Travel to San Jose, CA office up to three times per year plus one company-wide offsite
- Bachelor's degree or equivalent experience
- Ability to work remotely and maintain a sustainable work/life balance
