Filevine is seeking an experienced Event Marketing Manager to develop and execute a strategic trade show and sponsored events program that aligns with Filevine's business objectives and drives brand awareness, lead generation, and customer engagement.
Requirements
- 2-5 years of experience in trade show management, or related field
- Proven track record of developing and executing successful event marketing strategies with measurable ROI
- Strong marketing skills with experience in campaign development, audience targeting, and integrated marketing tactics
- Demonstrated ability to manage projects independently, drive initiatives to completion, and implement process improvements
- Experience managing event budgets and delivering ROI analysis
- Excellent project management skills with ability to handle multiple initiatives simultaneously
- Strong analytical and problem-solving skills with data-driven approach to decision making
Responsibilities
- Manage end-to-end planning and execution of an assigned portfolio of trade shows and sponsored events
- Own all event logistics including on-site brand experience, venue relationships, vendor management, booth registration, and procurement of services (electricity, internet, carpet, furnishings, etc.)
- Oversee booth set-up and on-site operations to create engaging attendee experiences
- Coordinate with sales teams on booth staffing, messaging, and engagement strategies
- Manage travel arrangements for participating staff, including transportation, accommodations, meals, and entertainment
- Work with show vendor portals and liaise directly with vendors on trade show components globally
- Track key performance metrics including leads generated, pipeline influence, customer engagement, and brand awareness
Other
- This role requires up to 25-40% travel.
- Willingness to travel up to 25-40% and travel with event materials and supplies, when necessary.
- Physical capabilities essential to trade show and event execution, including but are not limited to: standing and walking for extended periods, lifting and moving objects up to 40 pounds, visual acuity for detail work, and the stamina to work long hours during event days and weekends when on-site at events.
- Collaborate with marketing and sales teams to align event initiatives with business goals and target audience needs
- Establish and maintain relationships with industry associations, event organizers, and strategic partners
