Develop and implement effective marketing and communications strategies to engage and empower school communities and external stakeholders across New York City.
Requirements
- Advanced knowledge of HTML code and CMS tools.
- Proficiency in web content development, software, and standards.
- Firm grasp of both the content creation/editorial process and a deep understanding of a wide variety communication technologies/media types.
- In-depth knowledge of the media landscape.
- Exceptional understanding and use of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Wordpress, etc.
- Search engine optimization skills.
- Measurement-driven mindset, with extensive experience with Google Analytics, Twitter Analytics, Facebook Insights, and social listening tools.
Responsibilities
- Develop and implement NYCPS's marketing strategy, strengthen its brand identity, and oversee the creation and execution of advertising campaigns.
- Oversee digital communications for diverse audiences using a wide range of tools, including web content management, email marketing, SMS, social media, paid media, video, and search engine optimization.
- Supervise the rapid response communications workflow and coordinate across the agency to ensure NYCPS delivers accurate information to families and staff in a timely manner across multiple channels and platforms.
- Lead NYCPS’s digital communications strategy and response during crises or incidents to ensure timely and accurate messaging to internal and external audiences.
- Oversee the planning and execution of paid advertising campaigns, including vendor coordination, media scheduling, and performance monitoring, to ensure timely and effective market presence.
- Measure, monitor, and report progress and results, adjusting as needed to reach target audiences.
- Plan and document detailed marketing and digital media workflows, including content planning, campaign scheduling, execution, and distribution strategies, to enhance efficiency and maximize engagement.
Other
- High school graduation or equivalent and two years of training in an approved technical school in oils, water colors, painting, design, black and white, layout and other art media and seven years full-time paid experience as a commercial artist, four years of which must have been in supervision and planning of art work done by a staff.
- Experience managing a diverse, creative staff and inspiring them to find new ways of communicating and reaching the diverse communities of NYCPS.
- Excellent communication, presentation, writing, and organizational skills; strong attention to detail.
- Strong interpersonal skills; ability to work in collaboration with both technical and non-technical staff to brainstorm, problem-solve, and execute projects.
- Strong organizational and critical thinking/problem-solving skills; ability to identify potential solutions to problems and make quality, rational decisions under pressure.
- Comfortable working in a fast-paced, dynamic environment; commitment to meeting deadlines and improving processes.
- A master's degree from an accredited college in Marketing, English, journalism, public relations, or a closely related field (preferred).
