Pfizer's business problem of increasing Marketing return on investment gains through an audience-obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement
Requirements
- 20+ years experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), martech - pharma client + global experience
- Demonstrated leadership exerting influence from a product, process, and people POV
- Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing
- Experience and disposition for driving organic and new business revenue growth Center of gravity in Paid Media, adjacencies into Creative / Influencer / Content spaces
- Insatiable curiosity - desire to explore the unknown for the sake of uncovering ‘amazing’
- Analytical horsepower - chops to translate numbers into meaningful intelligence
- Clear communicator - proficiency to take any concept and ELIF (Explain like I’m five)
Responsibilities
- Take lead in the end-to-end marketing workflow with a special focus on campaign measurement (media, web, creative, and audience analytics)
- Cultivate an indispensability with senior clients
- Improve collaboration potential with external agency, consultant, and vendor partners alike
- Mentor and coach team members - impartation of knowledge, debriefing for areas of improvement and finding opportunities to stretch team members for growth
- Be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in above and beyond salaries and titles
- Identify untapped audiences via marketing science
- Champion performance in the minutiae of placements, platforms, and partners
Other
- Role model for team culture in celebrating diversity & inclusion
- Contribute to an environment that team members want to work in above and beyond salaries and titles
- Mentor and coach team members
- Debriefing for areas of improvement and finding opportunities to stretch team members for growth
- 4 years of experience is not required but 20+ years is required
