Boston Consulting Group (BCG) is looking to solve the problem of designing, optimizing, and evolving digital experiences across CRM, CRO, and product environments, primarily focused on the Introduction and Growth stages of the product lifecycle, by blending UX/UI product design, conversion rate optimization, and CRM campaign execution to create scalable, high-performance experiences.
Requirements
- 7+ years of experience in UX/UI design, CRO, and/or digital experience design in a product or agency environment
- Proven ability to improve conversion, reduce friction, and increase engagement through design
- Experience with CRM platforms such as Salesforce Marketing Cloud, HubSpot, Adobe Experience Cloud, etc.
- Deep knowledge of user-centered design principles, funnel optimization, and customer lifecycle frameworks
- Strong capability in Figma, Adobe XD, or similar tools, including component libraries and responsive systems
- Experience working with data and experimentation tools (e.g., A/B testing, heatmaps, session recordings)
- Hands-on experience with Journey Builder, Automation Studio, and Content Builder
Responsibilities
- Audit and optimize existing user experiences using heuristic evaluation and user behavior data.
- Design cross-channel experiences (emails, landing pages, product flows) using data to drive engagement and conversion.
- Design for multi-step CRM journeys across email platforms, with attention to personalization, segmentation, and lifecycle logic.
- Rapidly design and prototype minimum viable product (MVP) concepts or demo experiences to support early-stage validation, stakeholder alignment, and user testing.
- Deliver pixel-perfect specs and work closely with developers for seamless implementation.
- Use A/B testing, heatmaps, interviews, and analytics tools to inform iterative design improvements.
- Translate CRO hypotheses into testable designs and track performance through analytics platforms like GA4 or alike.
Other
- Create and optimize digital experiences that align with both business objectives and user needs—especially in growth-stage products and services.
- Lead the design of user journeys, prototypes, and final visual UI across landing pages, emails, apps, dashboards, and campaign flows.
- Present findings, concepts, and recommendations to stakeholders with clear storytelling and rationale.
- Collaborate with marketing, development, product, and analytics teams to create cohesive experiences that scale.
- Balance short-term iterations (tests, MVPs) with longer-term scalability and design system governance.
