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Founding GTM Designer (brand, web, product)

Adapt

Salary not specified
Sep 25, 2025
San Francisco, CA, US
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Adapt is looking for a founding designer to own the evolution of their brand across sales, marketing, web, and product, ensuring a polished, consistent, and on-brand experience for all touchpoints.

Requirements

  • 3+ years in product and brand design with hands-on front-end implementation.
  • Expert in Figma (components, variants, design tokens, slides).
  • Comfortable with code. You can implement your own designs on the website and are comfortable with customizing styling in our web CMS.
  • Experience with Tailwind and modern component libraries.
  • Strong typography, layout, and visual storytelling; eye for detail without getting stuck.
  • Experience creating launch visuals and/or partnering with motion/video agencies.
  • Experience with Nextjs or similar frameworks

Responsibilities

  • Oversee and build out a unified brand system across all external touchpoints
  • Collaborate with product engineers on front-end design in Figma and GitHub
  • Implement designs in Tailwind and any custom styling needed for our web CMS
  • Continuously deliver new designs for new pages and templates for the website
  • Design and deliver high-impact sales decks (Figma slides), campaign assets, and marketing visuals
  • Create self-serve, flexible, and beautiful templates for marketing and sales needs
  • Lead ideation and creation for custom product and feature launch visuals

Other

  • Work closely with founding team to cultivate Adapt’s brand identity
  • Maintain high standards and consistency across every visual, from the product to sales collateral
  • Translate product concepts into clean, compelling visuals
  • Create industry-defining video content for product and feature launches, brand campaigns, and social, or work closely with an agency who can produce excellent results
  • Thrive in fast, early-stage environments as the initial/solo designer.