Fox Corporation is looking for a Freelance Senior Manager, Ad Sales Research to help their Ad Sales teams and clients make smarter decisions by translating complex media consumption and advertising performance data into clear, actionable insights.
Requirements
- 7-11 years of experience in ad sales research, media research, or a related field, preferably within a media or entertainment company.
- Deep understanding of the media and advertising ecosystem, including linear TV, digital, and streaming platforms.
- Proven ability to translate complex data from sources like Nielsen and comScore into clear, actionable insights and compelling stories.
- Strong experience in client-facing roles, with a track record of building and maintaining strong client relationships.
- Expertise in preparing and delivering high-impact presentations to both internal and external audiences.
- Experience with a range of research methodologies and tools, with a strong foundation in quantitative analysis.
Responsibilities
- Lead Research and Insights Generation: You will manage the end-to-end process of ad sales research projects, from identifying key business questions to delivering compelling, insight-driven presentations.
- design research solutions that measure brand performance, advertising ROI (Return on Advertising Spend), and audience engagement.
- Data Analysis and Storytelling: You will analyze quantitative data from various sources (e.g., Nielsen, comScore, first-party data) and create clear, persuasive presentations and deliverables (e.g., presentations, infographics, case studies).
- Cross-Functional Collaboration: You will work closely with other departments like Ad Sales, Marketing, and Pricing & Planning to ensure research insights are aligned with broader business objectives and used to develop more compelling product offerings and sales collateral.
- Strategic Contribution: You'll use your deep knowledge of media consumption trends and the advertising landscape to contribute to the evolution of our research methodologies and tools.
- You will identify new opportunities and help inform the development of data assets and analytics platforms.
Other
- Client, Vendor, and Internal Stakeholder Management
- Excellent collaboration and communication skills.
