The company is looking to transform marketing into a scalable, sales-focused growth engine by optimizing their marketing technology stack, website, integrations, and landing pages/funnels.
Requirements
- 5+ years in MarTech, automation, and integrations.
- Proven experience creating landing pages and funnels using Webflow, Unbounce, Instapage, HubSpot, ClickFunnels, or similar platforms.
- Hands-on front-end skills (HTML, CSS, JavaScript) and back-end knowledge (APIs, SQL, Python/JavaScript).
- Proficiency with automation/integration tools: Zapier, n8n, Make, or MuleSoft.
- Strong working knowledge of analytics platforms: Google Analytics (GA4), Looker, Power BI.
- Familiarity with AI-driven marketing tools (personalization engines, predictive analytics, chatbots, etc.).
- Apply front-end (HTML, CSS, JavaScript) and back-end (APIs, SQL, Python/JavaScript scripting) skills when customizations or integrations are needed.
Responsibilities
- Own and optimize the MarTech stack (website, analytics, integrations, automation platforms).
- Build and optimize landing pages and sales funnels using low-code platforms such as Webflow, Unbounce, Instapage, HubSpot, or ClickFunnels.
- Apply front-end (HTML, CSS, JavaScript) and back-end (APIs, SQL, Python/JavaScript scripting) skills when customizations or integrations are needed.
- Conduct A/B and multivariate testing on landing pages and funnels to maximize lead capture and increase sales conversions.
- Design and implement end-to-end automations across marketing channels using platforms such as Zapier, n8n, or Make.
- Evaluate and adopt AI-powered tools for personalization, lead scoring, chatbots, and workflow optimization.
- Configure and manage API integrations across platforms (CRM, analytics, website, ad platforms).
Other
- Manage vendors and contractors for website projects, advanced integrations, or scaling campaign execution.
- Collaborate with IT/Development on system-level enhancements.
- Experience managing vendors, agencies, and contractors.
- A strategic, can-do mindset, with the ability to scale quickly and profitably.
- Position yourself as the go-to expert for automation, funnels, and sales-focused innovation.
