Avenue Link is looking to optimize the way consumers interact with their lead generation forms to reduce friction, improve usability, and maximize conversion rates.
Requirements
- 3+ years of hands-on development experience with front-end coding technologies (e.g., HTML, CSS, JavaScript, React, Angular or similar).
- Proficiency with modern front-end development tools, version control, and AI-assisted coding environments (e.g., Cursor IDE, GitHub Copilot).
- Strong understanding of responsive design principles, mobile-first implementation patterns, and security best practices.
- Experience implementing and maintaining common web analytics tools (e.g., Google Analytics, Adobe Analytics, or similar) is a plus.
- Experience with high-volume form flows, lead generation, or finance is a plus.
- Familiarity with accessibility standards (WCAG) is a plus.
Responsibilities
- Build, test, and optimize lead generation forms and user flows using front end technologies to maximize conversion rates and minimize drop-off.
- Develop clean, maintainable, testable and performant code that follows best practices using modern web technologies.
- Rapidly prototype and implement new user flows, deploying changes to live environments and continuously iterating based on real-time performance metrics and user feedback.
- Experiment with copy, images, layouts, and interaction patterns, working closely with analytics teams to interpret live user behavior data and translate insights into technical improvements.
- Partner with IT and Marketing to build flexible systems that allow rapid iteration and isolated A/B testing without disrupting core functionality.
- Present solutions, implementation approaches, and performance results to executives and cross-functional teams.
Other
- UX/UI design experience or strong interest in user experience optimization.
- Solid understanding of conversion-focused design principles, A/B testing methodologies, and curiosity to explore new approaches that drive measurable business results.
- Self-motivated individual who can work independently with minimal oversight and collaborate with internal teams on solutions and analysis.
- Ability to write and optimize marketing copy and user-facing content is a plus.
- Flexible working arrangements (hybrid and remote options)
