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Intercom is looking to solve the problem of hyper-specialization in marketing teams, which leads to slower progress and coordination costs. They aim to reinvent marketing for the AI age by embracing generalist 'full-stack marketers' who can operate across various marketing functions with speed and creativity.

Requirements

• You can do research to understand customers, stakeholders, and what they need, think, and do.
• You apply the same research mindset to internal customers-what does a sales rep need? What blockers does a Marketing Generalist face?
• You're excellent at communicating ideas clearly.
• You write crisp briefs, synthesis memos, and updates that drive alignment.
• You reason from first principles.
• You come up with new ideas and new ways of doing things.
• You measure whether what you're doing is having impact.

Responsibilities

• Build something to market that well: could be anything, for example a video, a landing page, a display ad, etc.
• Use AI tools to move faster, raise the quality bar, and invent new ways to market.
• Create and ship across any part of a marketing org.
• Talking to customers, deeply understanding how the product works, shaping positioning and crafting narratives, creating and publishing content, scripting a video, building a landing page, and measuring performance.
• Work directly on product launches, content campaigns, events, and a lot more.
• Measure whether what you're doing is having impact.
• Use data to make decisions and iterate quickly

Other

• Ambitious
• Competitive
• Confident
• Curious
• Someone Who Delivers Great Work