M32 Labs is a new venture dedicated to building agentic AI for SMBs globally and is looking for a Founding Marketer to take a B2B AI startup from 0 to 2M ARR.
Requirements
- You know how to use Canva/Figma yourself.
- You don't need a developer to fix a pixel or set up a Zapier workflow.
- You know your way around Framer/web builders, Stripe, PostHog, and attribution tools.
- You can write a headline that stops the scroll and an email that gets a reply.
Responsibilities
- Build the Paid Engine (Meta/Google/LinkedIn): You won't just "manage" ads; you will execute high-velocity testing. You will launch, kill, and scale campaigns daily based on ROAS and CAC. You understand that the creative is the targeting.
- Orchestrate Outbound Ops: You will build automated, high-intent outbound systems using modern tools (Clay, Instantly, Apollo). You will scrape lists, enrich data, and write personalized sequences that get demos booked via email + LinkedIn + other channels.
- High-Velocity Creative Production: You don't wait 3 days for a designer to make a banner. You know how to use Canva/Figma yourself. You will spin up 10-20 ad creatives and landing page variants per week to find the winning hooks.
- Full-Funnel CRO: You will put together landing pages + copy, improve the sign-up flow, and the email nurture sequences to grease the wheels from "Click" to "Credit Card."
- Revenue Obsession: You don’t care about vanity metrics like impressions or brand lift. You care about Demos Booked, Qualified Pipeline, and Closed Revenue.
- Out of the Box Thinker: Try unconventional marketing, set up an event, do something silly that garners attention.
Other
- This is not a "manager" role. This is a hands-on, high-velocity execution role.
- You are the first marketer on the ground. You are the media buyer, the copywriter, the designer, and the strategist wrapped in one.
- If you are a relentless executor who is tired of corporate red tape (or managing 10 clients at an agency) and want to build a revenue engine from scratch with a significant budget and total autonomy, this is your arena.
- You are a "0 to 1" Builder: You have taken a product from negligible revenue to over $1M ARR before. You are comfortable with chaos and ambiguity.
- You act with Urgency and Ownership: You believe speed is the ultimate competitive advantage, and you're not afraid to do things yourself when they need to be done.
