GM needs to understand consumer behavior and translate those insights into strategic actions to shape the direction of their products and features, driving meaningful impact around product development and future content strategy.
Requirements
- Understand the principles of AI and use cases in Market Research
- Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
- Experience using m-Tab for analyzing syndicated data
- Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools
- Familiarity with statistical concepts and applications
- Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
- Familiarity with SQL, Python for combining and analyzing large datasets
Responsibilities
- Independently design quantitative questionnaires and qualitative discussion guides with precision and creativity.
- Analyze primary research results to extract key insights and translate them into actionable recommendations.
- Support large-scale tracking studies and proprietary consumer panels, maintaining a high level of organization and stakeholder engagement.
- Understand the principles of AI and use cases in Market Research
- Demonstrated ability to work well in a collaborative team environment
- Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
- Ability to work on multiple projects simultaneously, managing deliverables and deadlines
Other
- GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE.
- This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan three times per week, at minimum.
- Bachelor’s degree
- 2-3 years of Market Research or related work experience
- Willingness to ask questions, take initiative and be resourceful
