PayPal is seeking a Global Product Marketing leader to drive the go-to-market strategy for its Connected Commerce solution, a strategic innovation at the intersection of platform, payments, and commerce, aiming to position and scale this offering globally.
Requirements
- 10+ years of product marketing or go-to-market leadership in B2B or B2B2C technology companies, with deep experience in payments, commerce platforms, or embedded financial services
- Proven success leading global GTM strategy across multiple regions (North America, EMEA, APAC, LATAM) and tailoring positioning to varied market, cultural, and regulatory contexts.
- Demonstrated ability to drive adoption across multi-sided platforms — balancing the needs of consumers, merchants, and partners within a connected ecosystem.
- Strong background in launching new solutions at scale, including narrative development, internal enablement, external activation, and performance optimization.
- Experience partnering with Product, Sales, Partnerships, and Regional Marketing teams to align on roadmap, strategy, and cross-functional execution.
- Track record of developing clear, differentiated positioning and messaging for platform offerings — ideally with vertical, partner, or solution-level packaging.
- Fluency in jobs-to-be-done frameworks, market segmentation, and customer lifecycle strategies, with a focus on scalable GTM playbooks and content systems.
Responsibilities
- Develop insights and conduct market analysis to inform product strategy and positioning
- Create and refine value proposition narratives tailored to market segments
- Monitor and analyze competition to identify opportunities and threats
- Collect and validate customer feedback to guide product development
- Lead early detection and resolution of customer issues to improve satisfaction
- Oversee performance tracking through instrumentation and dashboarding
- Translate insights into actionable recommendations for product enhancements
Other
- Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
- Comfortable operating in complex, matrixed organizations, with executive-level presence and the ability to influence at C-suite level.
- Previous leadership of global teams or influence over cross-regional product marketing teams is strongly preferred.
- Travel Percent: 0
- For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
