The Theatrical Marketing Analytics & Insights team at Sony Pictures Entertainment is looking for a driven intern to support global theatrical campaigns by gathering and analyzing data on audiences and marketing campaigns, and surfacing insights to support global strategy, creative development, and audience targeting.
Requirements
- Proficiency in Excel (including pivot tables, formulas) and working knowledge of SQL.
- Familiarity with data visualization tools such as Tableau or Power BI.
- Familiarity with social listening tools (e.g., Brandwatch, Talkwalker, Sprinklr) and social media analytics platforms.
- Interest in or exposure to AI tools (e.g., ChatGPT, Gemini, Claude) and enthusiasm for applying them to marketing workflows.
- Broad understanding of concepts around predictive models, clustering and regression analyses.
- Experience with Python, R, or Jupyter Notebooks is a plus.
Responsibilities
- Assist in generating actionable insights around audience behavior, creative effectiveness, and box office impact.
- Support international and domestic marketing teams in developing strategies via campaign trend analysis, social listening, and historical benchmark development.
- Analyze campaign health and audience engagement across digital and social platforms; help identify early indicators of performance and areas for optimization.
- Support data analysis initiatives by creating dashboards and reporting materials using tools like Tableau and Excel.
- Help translate data into accessible, strategic business recommendations for marketing stakeholders.
- Assist in preparing and integrating audience and campaign datasets for marketing performance analysis.
- Conduct quality assurance checks using Excel and SQL to ensure accurate reporting and insight generation.
Other
- Currently enrolled in an Undergraduate program, ideally with a focus in Marketing, Strategy, Business Analytics, Entertainment, or Media.
- Strong analytical and strategic thinking skills; ability to connect insights to impact.
- Familiarity with social media KPIs, platform-specific analytics (YouTube, Meta, TikTok, X), and global trends.
- Excellent communication and data storytelling abilities.
- This Fall Internship is from September through December 12th (start and end dates are flexible based on school schedules) and all candidates must be able to work 10-29 hours/week, in person in the specified office location.
