Dematic is looking to solve the problem of turning raw data into insights that guide decision-making across channels including SEO, paid search/display, social, YouTube, and Marketo-driven email/automation campaigns, to measure and optimize marketing’s impact on the business.
Requirements
- Strong proficiency with Power BI, Google Looker Studio, Google Analytics, Adobe Analytics, and Salesforce.
- Experience with Marketo reporting and marketing automation measurement.
- Deep Excel expertise (PivotTables, VLOOKUP/HLOOKUP, INDEX/MATCH, advanced formulas).
- PowerPoint proficiency, with ability to build compelling visualizations and presentations.
- Strong knowledge of attribution modeling, funnel metrics, and ROI analysis.
- Knowledge of supply chain, logistics, or warehouse automation industry.
- Experience with ABM platforms (Demandbase, 6sense, Terminus).
Responsibilities
- Source, validate, and consolidate data across SEO, paid search/display, social, YouTube, email/automation (Marketo), and other digital platforms.
- Build and maintain dashboards in Power BI, Looker Studio, Adobe Analytics, and Salesforce that show both channel performance and business impact.
- Establish global marketing KPIs and diagnostic metrics, ensuring consistency and adoption across teams.
- Deliver campaign and funnel performance reports that connect marketing activity to MQLs, opportunities, and revenue.
- Develop attribution approaches and ROI models by channel and campaign.
- Research and recommend new measurement platforms, analytics tools, and methodologies.
- Ensure reporting accuracy and troubleshoot technical issues with dashboard technologies.
Other
- Bachelor’s degree in Marketing Analytics, Business, Data Science, or related field.
- 3–5 years of hands-on experience in digital marketing analytics (B2B preferred).
- Ability to work independently and proactively, while collaborating across a global, cross-functional team.
- Prior experience supporting global or multi-region marketing operations.
- Career Development opportunities
