The Global Product Line Manager carries out the global product line management function for KEEN. This role is responsible for identifying trends and opportunities based on analysis of product performance, fan insights, and competitors. Develops seasonal initiatives and line plans designed to reach seasonal goals, revenue/margin targets, product lifecycle targets, and long-term strategic goals as part of a global strategy.
Requirements
- Minimum three (3) years of progressive global experience in product creation in the footwear industry required
- Strong business orientation, analytical aptitude, computer skills, and acumen for "retail math".
- Full understanding of the product creation process and ability to collaborate and work within the seasonal calendars.
- Understanding of US and global markets with proven success in global range planning and forecasting.
- Clear understanding of the significance of pricing and its impact on profitability.
- Understanding of the millennial consumer and the footwear industry.
- Proficiency with Microsoft Office applications (Outlook, Excel, PowerPoint, Word).
Responsibilities
- Works with leadership on seasonal analysis to inform the global briefing process, synthesizes findings, and inputs.
- Plans and leads the briefing of global product lines designed for KEEN fans that deliver revenue, MSRP, margin, profitability, productivity, color/material guidance, construction, lifecycle targets, channel segmentation plans, and other metrics as required.
- Works with internal and external groups to bring a cohesive, cross-merchandised, fan-focused line with compelling stories each season delivered on time, in full, and at high quality.
- Continuous improvement on style/sku efficiency, margins, regional alignment, and other key metrics.
- Manages new product introductions and carryover products to ensure the health of planned launch and/or lifecycle.
- Provides clear and effective cross-functional communication around the product line at key calendar checkpoints, meetings, and product presentations.
- Supports sell-in and sell-through of the seasonal product line via close collaboration, communication, and product data accuracy with various internal groups throughout the GTM process to deliver against seasonal
Other
- Bachelor's Degree in Business, Marketing, or related field preferred
- Creativity and passion for product and seeing it successfully to market.
- Strong understanding of competition.
- Demonstrates ability to independently utilize resources to increase knowledge.
- Proven ability to successfully work in a lean, entrepreneurial, highly cross-functional matrix environment.
