AtlasHXM is looking to solve the problem of guiding companies on their journey by providing services and technology that enables global talent management and delivers a human experience, and is seeking a Global Product Marketing Manager to drive global adoption and revenue growth.
Requirements
- Strong understanding of product marketing fundamentals—positioning, competitor research, messaging, GTM, enablement
- 5-7 years' experience, with 3+ years of experience in global B2B SaaS product marketing, preferably in HR tech or EOR space
- Outstanding communicator with a strategic mindset and a sharp eye for data and results
- Comfortable working across time zones and cultures in a high-growth environment with a focus on cross-department collaboration
- Passion for simplifying complexity and telling
- Experience with marketing intelligence and analytics tools
- Familiarity with sales enablement tools and technologies
Responsibilities
- Product Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to buyer personas. And designed to drive new Atlas platform feature adoption.
- Go-to-Market Strategy: Lead integrated launch plans for new features and product releases across global markets, working closely with Product, Sales, Customer Success, and Integrated Marketing teams.
- Collaborate with marketing intel to conduct deep market research, competitive intelligence, and win/loss analysis to inform product direction and differentiation and be closely connected with the voice of our customer.
- Partner with Sales Enablement to build global sales enablement tools including battle cards and product collateral as well as support key sales messaging.
- Content Development: Collaborate with internal content team and performance marketing agency to create product-focused assets (eBooks, case studies, videos, thought leadership) that drive awareness and demand.
- Lifecycle Marketing Support: Partner with Customer Success and Field Marketing to enhance customer experience and adoption throughout the lifecycle, including referral and expansion programs.
- Performance Tracking: Define KPIs, measure campaign effectiveness, and iterate on strategies for continuous improvement.
Other
- Bachelor's degree or equivalent experience
- Travel may be required
- Must be able to work in a fast-paced environment and prioritize multiple tasks
- Excellent communication and collaboration skills
- Ability to work with a diverse group of people and cultures
