CDS Global is seeking a Global Senior Product Marketing Manager to lead marketing for their product portfolio across the full customer subscription lifecycle, defining and executing global go-to-market strategies and translating complex subscription capabilities into clear customer-first positioning and messaging.
Requirements
- Proven B2B/SaaS product marketer with ten or more years of experience in developing breakthrough product positioning and go-to-market strategies
- Deep industry knowledge of marketing and advertising industry, with the ability to simplify and translate complex concepts into clear, compelling marketing content
- Product marketing expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously
- Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel
- Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution
- Strong business acumen, with the ability to understand critical customer challenges and translate product capabilities into meaningful business value
- Excellent time management, organizational, and prioritization skills
Responsibilities
- Develops and executes go-to-market strategies for new products and features within the global product portfolio
- Ensures cross-functional alignment across product, pricing, and marketing teams to maintain a unified approach to product launches, messaging, and go-to-market execution
- Collaborates with peers, solution engineers, and marketers on cross-portfolio offerings and messaging
- Crafts compelling product narratives that address customer and market needs, positioning CDS Global as a thought leader in the industry
- Produces high-impact external content across various mediums, including thought leadership, use cases, and demos, aligned with key buyer personas and tailored to different stages of the sales funnel
- Continually manage your product marketing portfolio across the product lifecycle, ensuring success post-launch
- Trains sales teams and provides internal educational resources to support understanding and effective selling of the product portfolio
Other
- Bachelor’s degree or equivalent professional experience in product management, marketing, communications, journalism, public relations, or relevant field
- Excellent verbal and written communication skills
- Highly collaborative team player, comfortable in fast-paced, dynamic environments
- Experience interfacing with a global team
- Full time benefit eligible employees reimbursement up to $750 per month for qualified expenses relating to Child and Dependent Care
