Green Chef is looking to drive topline growth by developing and executing product marketing strategies, focusing on customer acquisition and retention.
Requirements
- 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models
- A deep understanding of customer behavior, market trends, and competitive landscapes to create successful strategies that drive growth through product marketing
- Comfort with setting appropriate KPIs, collecting and analyzing cross-functional performance data, and using insights to drive action
- Experience conducting scrappy qualitative and quantitative consumer research and turning insights into product ideas and marketing campaigns
- Experience with a variety of marketing channels
- Experience collaborating with and influencing cross-functional teams across different offices
- Excellent project management skillset
Responsibilities
- Lead product marketing strategy for new and existing products, owning audience segmentation, positioning, messaging / claims, campaign briefing and execution to drive acquisition & retention.
- Collaborate with Tech & CRO to optimize the sign up funnel & landing pages through A/B testing
- Bring together and analyze cross-functional performance data for each product marketing campaign to assess impact and improve future launches.
- Track key metrics and deliver actionable insights to continuously optimize performance.
- Gather and synthesize insights to shape product marketing strategy and influence both product and marketing roadmaps.
- Develop marketing claims & messaging, optimizing brand, product positioning and value propositions.
- Ensure alignment across the customer journey by working cross-functionally with Marketing, Product Strategy, Tech, Brand Creative, Pricing and Tech teams.
Other
- Be the voice of the customer
- Ensure a seamless customer experience by aligning communications across all touchpoints.
- Customer-Obsessed: You deeply understand customer needs and turn insights into impactful marketing strategies that drive satisfaction and growth.
- Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels and departments to drive alignment and execution.
- Excellent communication and presentation skills
