Johnson & Johnson is looking to fill a Group Product Director, HCP Market Development – Immunology role to lead market development, therapeutic excellence, medical education, and omnichannel strategies for TREMFYA Rheumatology and Dermatology. The goal is to drive revenue performance and meet strategic imperatives for the portfolio by influencing without authority and ensuring excellence in marketing execution.
Requirements
- A minimum of 10 years of commercial or related business experience, of which at least 5 years of successful pharmaceutical marketing experience is required
- Prior experience in medical education and non-personal promotions preferred
- Candidate must have a demonstrated track record of business results, storytelling competencies and effectively driving new and novel solutions
- Ability to influence large/diverse teams without direct authority is required
- Strong verbal, written and executive communication skills are required along with demonstrated presentation skills
- Agency/ vendor relationship management required
- Continual assessment of the competitive landscape to inform strategic choices
Responsibilities
- Designing and leading a leading Therapeutic Category Excellence and Medical Education coordinated plan across Rheumatology and Dermatology
- Partnering with Thought Leader Liaison (TLL) teams and Medical Affairs to identify, strategize and operationalize impactful congress and advocacy presence, meaningful insight gathering, ensure KOL strategy operationalization and coordinate across all relevant parties for executional excellence
- Collaborating with GCSO, NPBD, Medical Affairs, US Marketing and related stakeholders on bringing elements of the LCM and early asset data into relevant insight gathering opportunities compliantly
- Design and execute Rheumatology and Dermatology leadership communication platforms and executive engagements
- Lead the relationship with the Medical Education vendor across Rheumatology and Dermatology to shape category-leading medical education and deliver on differentiating and impact-driving education by stakeholder (MD/DO, APP, BC, and more) and ensure best-in-class approach from vendor partner
- Lead the relationship with Media Buying Agency for designing a competitive Non-Personal Promotion plan, and ensuring an effective and efficient buy relative to category and organizational targeting and segmentation needs
- Partner with SIA, AA, Media Excellence and Digital Solutions teams to ensure insights are driving the selection, optimization and maximization of channels to produce greatest impact relative to spend and strategy
Other
- B.A./B.S. is required. An MBA or other related advanced degree is preferred.
- People leadership experience preferred
- Demonstrated success partnering with sales teams is preferred
- Must have a strong sense of urgency and big picture orientation with attention to detail
- Excellent leadership, decision-making process, and ability to influence with a heightened ability to collaborate and work with a team to deliver results
