The company is looking to optimize its product funnels to maximize the number of customers who originate a loan with Earnest.
Requirements
- Experience optimizing an online customer acquisition funnel with multiple channels and products
- Experience growing engagement from an existing base of customers, and finding ways to cross-sell and monetize that engagement
- Deep experience setting up, running, and measuring A/B tests
- Experience integrating martech infrastructure into an experience to enable growth through marketing and/or sales channels
- Experience with sophisticated testing methodologies such as contextual, multi-arm bandits
- Experience launching growth features or freemium offerings from 0-1
- Experience building embedded product experiences with partners
Responsibilities
- Drive experimentation on product funnels to optimize funnel performance
- Develop APIs and embedded experiences that can drive growth from partners
- Lead and develop a small team of PMs as a player/coach
- Partner with peers on the engineering, data and marketing teams to ensure a strong foundation for testing, personalization and funnel optimization
- Develop and execute a product strategy to engage and nurture customers
- Drive engagement and cross-sell from existing Earnest customers
- Manage and continuously optimize a testing roadmap
Other
- 7+ years launching and growing a successful consumer digital lending or fintech product
- 2+ years experience leading a team of Product Managers
- A data-driven philosophy, which influences what you build and when you pivot
- An entrepreneurial mentality, with the desire to change the world and an impatience to get there
- Executive presence with cross-functional team members of all levels, including C-level
- A Bachelor's degree in a technical field
- Ability to work remotely with occasional in-person meetings in the San Francisco Bay Area, Salt Lake City, UT, or Austin, TX areas
