Meta is looking to improve advertiser ROAS and drive incremental revenue for the business by providing tactical guidance and advanced strategy to their largest and most advanced advertisers.
Requirements
- Demonstrated expertise in paid social advertising, specifically Meta's advertising suite
- Experience with analyzing data sets and delivering insights in Advertisements Manager, Excel, or data visualization tools
- Experience creating effective campaigns and presentations
- Experience with Tableau, SQL, or other data and analytics tools
- Experience with A/B testing and lift based measurement
Responsibilities
- Develop strategy and execute marketing programs that align with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities
- Orchestrate the production of large-scale educational programs (in person events, webinars, content marketing campaigns, etc.) that educate advertisers and guide decision making of actions that will improve their business outcomes
- Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scalable workshops that improve client results
- Own marketing program that focuses on and scales innovative, up-and-coming strategies that are driving results for our most advanced advertisers
Other
- 7+ years professional experience in marketing in a digital advertising focused role
- Experience to communicate complex, strategic concepts within digital advertising clearly and concisely
- Experience to form effective partnerships with cross-functional teams
- Bachelor's degree
- Experience training or mentoring others on digital strategy
- Experience contributing at strategic, operational and tactical levels
