Salesforce is looking to scale the go-to-market strategy for its rapidly expanding Agentforce portfolio, which is an enterprise-grade AI agent platform. The company needs to translate this innovation into clear, actionable programs that drive adoption and revenue growth, and ensure sellers understand how Agentforce drives customer success and business growth.
Requirements
- Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.
- Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value.
- Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
- Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution.
- Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
- Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives.
- Experience supporting or marketing AI, automation, or agent-based products , and a deep curiosity about how Salesforce AI transforms business workflows.
Responsibilities
- Serve as the Agentforce GTM expert across product, marketing, and sales translating innovation into clear, actionable programs that drive adoption and revenue growth.
- Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs — driving measurable pipeline growth.
- Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.
- Build and deliver high-impact presentations and demos for and internal enablement sessions.
- Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike.
- Develop and maintain repeatable GTM assets — including sales plays, messaging frameworks, competitive content, and demo libraries — aligned to launch and campaign rhythms.
- Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning.
Other
- 7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
- Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences.
- Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs.
- Highly organized and effective at managing multiple priorities and timelines in a dynamic environment.
- Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams.
