The Washington Post needs to adapt its content discovery strategy to the evolving landscape of AI-powered interfaces and shifting search/social referral patterns to ensure its journalism remains accessible and relevant.
Requirements
- 10+ years of experience working in digital content platforms, with a focus on SEO, content discovery, site performance, or platform strategy in media, publishing, or subscription-driven environments.
- Strong understanding of technical SEO, including structured data, sitemaps, crawl/indexation behavior, schema markup, rendering strategies (CSR, SSR, SSG) and CMS workflows.
- Deep expertise in SEO, AEO (Answer Engine Optimization), and GEO (Geographic/Local Optimization) strategies for both evergreen and real-time content.
- Experience using analytics and SEO tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, Chartbeat, Looker, Botify, Semrush) to drive decision-making and performance measurement.
- Comfortable shaping and executing long-term content discovery strategies in evolving environments like Search Generative Experience (SGE) and AI-powered platforms.
- Experience in global content strategy, multilingual optimization, or Generative AI applications for content discovery
- Exposure to semantic search, vector embeddings, or LLM integration for content systems.
Responsibilities
- Define and execute the long-term technical roadmap for Answer Engine Optimization (AEO) and Large Model Optimization (LMO).
- Work cross-functionally with engineering, analytics, infrastructure, and audience teams to align technical implementation with strategic content goals.
- In conjunction with engineering build and maintain high-performance front-end web applications optimized for SEO, Core Web Vitals, accessibility, and structured metadata.
- Translate SEO and content discovery strategy into scalable solution, including rendering logic, metadata frameworks, routing structures, and platform enhancements.
- Build a strategy for structured data systems (e.g., Schema.org, JSON-LD) to improve visibility in traditional search and AI discovery surfaces.
- Drive rendering strategies (SSR, SSG, ISR) using frameworks like Next.js, Astro, or equivalent—prioritizing crawlability and speed.
- Build tooling and internal dashboards to monitor SEO health, crawl/indexing issues, and LLM inclusion performance.
Other
- You care deeply about building web experiences that scale, perform, and surface high-quality content in the right context.
- You're excited to partner with SEO and content discovery leaders to turn strategy into durable solutions.
- You enjoy working across technical and non-technical teams to design systems that balance editorial priorities with platform needs.
- You’re curious about how AI, LLMs, and answer engines are transforming discovery—and want to help lead our response.
- You believe in the mission of journalism and want to help ensure it stays discoverable and relevant in a fragmented digital ecosystem
