Meta is looking to solve the problem of growing and engaging Instagram’s global community of potential and current users across the marketing funnel by building global consumer products, brands and developing and executing insights-driven marketing efforts.
Requirements
- Experience developing global strategy and delivering impactful and measurable communication and campaigns internationally that have been proven successful through data
- Experience in using data to inform strategy and communication and to develop meaningful Go-To-Market approaches that drive business outcomes
- Experience partnering with product management, product design, data science and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
- Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
- Experience managing multiple campaigns and/or product launches simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and with the highest impact
- Experience leading consumer marketing for large-scale tech brands
- Experience with GenAI products and brands
Responsibilities
- Lead and manage a team of product marketers for Instagram
- Influence Instagram’s product strategy and roadmap through the use of data and insights in close collaboration with Research and Data Science, ensuring we’re deepening audience understanding and delivering user value
- Define and manage comprehensive marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with Public Relations, Editorial, growth, partnerships and performance marketing
- Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories
- Lead and collaborate with a multitude of cross-functional stakeholders to deliver marketing campaigns, product launches and Go-To-Market strategies
- Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
- Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring productive team environments
Other
- 12+ years of experience in consumer product marketing, product management, management consulting, business strategy or a similar field
- 5+ years of people management experience
- Bachelor's Degree in a business, marketing, technical or related field
- Ability to build influence and drive alignment across matrixed stakeholders
- Ability to inspire and support a growing team with care, thoughtfulness and mentorship
