TRANZACT is looking for a hands-on data leader to shape the future of their data science organization by embedding Data Science into the center of all marketing and business decisions, driving best-in-class marketing outcomes through deep technical mastery and strategic influence.
Requirements
- Excellent hands-on SQL, Python, and Databricks skills.
- Data Science experience within marketing including: Attribution modeling, Audience segmentation, targeting and measurement, Campaign lift analysis, Predictive modeling, KPA forecasting and scenario planning, Funnel conversion analysis, Geo performance and market opportunity analysis, Marketing experimentation frameworks.
- Deep experience with successful statistical modeling, machine learning and other advanced analytics methods.
Responsibilities
- Lead and oversee a team of (5) data scientists and analysts to deliver best-in-class impactful models and analysis.
- Execute on a model strategy roadmap to continuously improve accuracy and functionality of models and business outcomes.
- Drive data science initiatives to improve customer engagement and operational efficiency through personalization and effective targeting.
- Deliver on varied value-creating projects such as customer audience segmentation, propensity models, and dynamic bidding algorithms.
- Be an SME and key producer of forecasting model development, production, and execution, in partnership with our Enterprise Data Management and Technology teams.
- Day-to-day collaboration with cross-functional teams to understand evolving business needs and develop effective analytics solutions and models.
- Help develop DSA team’s project and roadmap in line with business objectives and strategic opportunities.
Other
- Strong leadership skills and successful outcomes as a people manager.
- Intuitive business and analytical skills with the ability to collect, organize, analyze, and disseminate relevant information with attention to detail and accuracy to non-technical and senior leadership audiences.
- Proactive, results-driven, and have a proven track record of execution.
- Structured thinker with exceptional verbal and written communication skills.
- Embrace and foster a curious growth and learning mindset for the entire team.
