Actian is looking to engage and grow its developer and AI/ML engineer community for new database products targeting developers working on AI solutions.
Requirements
- Strong understanding of developer communities, developer tools, and the AI/ML landscape.
- Experience as practitioner in the data and AI field; deep knowledge of databases, application development, and AI/ML.
Responsibilities
- Define and execute the global developer marketing strategy to drive awareness, adoption, and advocacy among developers and AI/ML engineers.
- Lead developer acquisition programs, ensuring they deliver measurable developer engagement.
- Collaborate with Demand Gen on paid marketing for developers, including advertising campaigns targeting AI/ML developers, sponsorships, and experimental acquisition channels.
- Oversee developer events strategy, including conference sponsorships, speaking engagements, workshops, and creative activations showcasing use cases.
- Establish and nurture a vibrant developer community through events, forums, hackathons, and online content.
- Own and develop key relationships with AI/ML developer communities and influencers (AI research labs, ML Twitter, GitHub AI community, etc.).
- Oversee the creation of technical content, tutorials, sample applications, and other resources that empower developers to succeed with our products.
Other
- 7+ years in developer marketing or a closely related field, ideally in a B2B tech or SaaS environment.
- Excellent communication skills and the ability to translate technical concepts into compelling narratives.
- Leadership experience and a collaborative mindset to drive cross-functional initiatives.
- Ability to work with and manage agencies and contractors to deliver results.
