North America Stores Marketing needs to drive customer engagement and revenue growth through automated and targeted communications via email and push notifications.
Requirements
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience with A/B Testing or Multi-Variate Testing or both
Responsibilities
- Own the email and push notification tech stack, ensuring optimal performance, deliverability, and integration with marketing systems
- Collaborate with worldwide email and push governance team to ensure alignment with global standards, best practices, and compliance requirements
- Develop comprehensive analytics frameworks and reporting tools to monitor campaign performance and provide actionable insights
- Design and implement workflow-driven tools to streamline marketing operations and improve team efficiency
- Establish KPIs, measurement frameworks, and testing programs for email and push initiatives
- Partner with Product Marketing, Data Science, IT, and Legal teams to align strategies and ensure compliance
- Manage vendor relationships and evaluate new technology solutions for the marketing tech stack
Other
- 8+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree in marketing, communications, business, or equivalent
- Experience creating and managing complex, cross-team project plans
- Experience presenting metrics and progress to goal to senior leadership
