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Head of Product Development

Growve

Salary not specified
Aug 27, 2025
Saint Petersburg, FL, US
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Growve is seeking a Head of Product Development to manage a high-performing team, implement SOPs, and ensure a consistent pipeline of high-quality products designed to maximize ROI on new launches for their Nature's Craft brand.

Requirements

  • 7 plus years’ experience in product development.
  • 5 plus years' of demonstrated management experience, of managing a team of at least 5 people.
  • Proven track record of launching successful products and managing large-scale product pipelines.
  • Experience in vitamins is a big plus.
  • Strong analytical skills with the ability to assess market trends and identify high-ROI opportunities.
  • Financial acumen, with experience budgeting for product development and launch costs.
  • Proficient with Excel and Google Sheets.

Responsibilities

  • Create and execute product launch strategies that support Nature’s Craft’s growth goals, while continuously optimizing processes to improve efficiency and increase success rates.
  • Identify white space opportunities and emerging trends in wellness and supplementation to inform roadmap development.
  • Allocate launch budgets effectively.
  • Identify and prioritize high ROI product launches.
  • Establish long-term strategies for brand value growth through innovative product selections and launch methodologies.
  • Determine the optimal product launch pathways, ensuring efficient routing of products from development to market.
  • Lead the product launch team to ensure products go live on a consistent and strategically planned timeline.

Other

  • Excellent communication and leadership skills, with the ability to motivate and manage remote teams.
  • Deep understanding of how to manage KPIs as well as manage poor performance.
  • Proficient in English with excellent communication and collaboration skills, capable of working with cross-functional teams.
  • Capable of strategic thinking, navigating ambiguity with confidence, and thriving in a fast-paced, constantly evolving environment.
  • Amazon experience is beneficial.