To lead the next chapter of Product Marketing at Tive and ensure that their shipments are delivered on time and in full
Requirements
- 6+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
- Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
- Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging
- Track record of supporting vertical specific GTM motions
- Strong writing and content creation abilities
Responsibilities
- Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio
- Lead Go-To-Market (GTM) planning for major launches and updates
- Serve as the go-to expert on Tive’s buyers, influencers and competitors
- Shape product and vertical positioning strategies
- Partner with Global Marketing to inform campaign planning
- Support Sales Enablement to create strategic tools and content
- Guide the development of industry-leading content
Other
- Bachelors degree in business or marketing; MBA preferred
- Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
- Excellent collaboration and stakeholder management skills
- Office-based or hybrid options. Your choice.
