Subaru is looking to enhance its in-store digital platforms and programs to improve customer experience, generate foot traffic conversion for new vehicle sales, increase brand awareness and loyalty, and ensure retailer satisfaction.
Requirements
- Adept at troubleshooting basic computer, audio/visual (A/V), and network issues as and when they arise at Subaru of America (SOA) Headquarters, SOA field locations, and at retail outlets.
- Knowledgeable about modern digital design approaches and conversant in user experience (UX) design and development.
Responsibilities
- Determines and oversees the strategy, concepts, prototypes, pilots, communication, and implementation for new digital retail program launches in a continually changing retail environment.
- Manages the direction of the in-store digital experiences through evolution, execution, and expert handling of the program operational requirements and tasks.
- Identifies, plans, develops, and launches features of digital platforms to drive the evolution of the in-store customer experience in partnership with retailers, Subaru of America (SOA) field teams and internal departments, and agency partners and vendors.
- Effectively manages all aspects of the daily relationship with Subaru’s digital partners (third-party vendors/agencies) and serves as the external partners’ primary contact for the Subaru In-Store Digital Platforms/Programs.
- Maintains frequent contact with various internal and external teams to identify retailer program service issues and engages with the appropriate SOA Headquarters (HQ), Regional, Zone, or field support to negotiate successful resolution.
- Serves as primary contact and key liaison to SOA Information Technology (IT), Market Development, Fixed Operations Marketing, and Marketing’s Content and Advertising teams on in-store digital marketing initiatives to support program goals.
- Maintains current and relevant expertise of technology trends specific to retail (both in the automotive industry and outside of) and utilizes those trends to optimize the in-store experience, as appropriate for each platform/program.
Other
- Ability to manage multiple priorities as events, programs, and partnerships arise and change.
- Passionate and self-driven leader with the ability to influence others.
- Extremely capable of working with a diverse group of people gaining their support, solving problems, and driving results.
- Ability to develop good working relationships with vendors as well as ensure that multiple vendors on any given project are working well together.
- Analytical orientation and ability to focus on details.
- Skilled communicator with all organizational levels (internal and external); ability to persuade and influence when appropriate.
- Ability to identify, train, and grow talent, as well as personal focus on growth and self-improvement.
- Bachelor’s degree required
- 8–10 years of progressive experience
- Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
- Required Travel: 20% (Domestic)
