Yokogawa Corporation of America is seeking an Industry and Product Marketing Manager to create thought leadership and lead generation for their industrial automation business in the Energy and Sustainability sector, including water and wastewater industries.
Requirements
- 6+ years of related industry experience
- 3+ years in B2B marketing, sales, or product management experience
- 8+ years of relevant industry or marketing experience
- 5+ years of process automation experience
- Experience with marketing automation systems such as Sales Force, Pardot, Marketo
Responsibilities
- Be the expert on the customer and market, conduct market research and analysis and contribute to the strategic business plan for North America
- Drive the creation of marketing and sales materials (articles, presentations, success stories, interviews, brochures, webinar, etc…) for assigned products and industries
- In collaboration with the larger Yokogawa marketing team, own the development and execution of marketing strategies to increase business growth and brand awareness
- Inform executive leadership on market, product, and technology trends that impact mid/long term business planning
- Assist product management with positioning Yokogawa products, systems, and solutions within specific market segments
- Identify and develop new opportunities within assigned industry segments and work in partnership with sales to achieve growth targets
- Facilitate knowledge sharing between Yokogawa Corporation of American and other Yokogawa regional affiliates
Other
- Able to work autonomously and be self-motivated for success
- Be a team player and collaborator with exceptional interpersonal skills
- Can simplify and clarify complex ideas to broad and diverse audiences
- Have the desire to consume and share knowledge
- Typical Travel of 20-25%
- Excellent presentation and storytelling skills
