IFS is looking to fuel its go-to-market success for priority industries by building and scaling a high-performing team that creates category leadership, fuels pipeline and ARR, and elevates the 'Moment of Service' brand
Requirements
- 12+ years in B2B enterprise software product marketing, including 3+ years building vertical/industry marketing programs at scale
- Deep familiarity with asset- and service-centric industries
- Experience marketing solutions spanning ERP, EAM, and/or FSM strongly preferred
- Proven record delivering pipeline and revenue impact via integrated, account-based industry campaigns
- Exceptional storytelling and content chops
- Ability to create partnerships with Sales, Product, AR/PR, and Alliances
- Data-driven operator who sets clear OKRs
Responsibilities
- Bring competitive, buyer, and regulatory insights back to Product and Strategy to inform IFS Cloud roadmaps and win themes
- Define sub-segments, ICPs and differentiated value-based messaging for each priority industry
- Partner with Campaigns/Demand Gen to launch full-funnel, industry-specific campaigns that create SQLs and accelerate deals
- Identify and package repeatable GTM plays expressed through sales playbooks, competitive battlecards, and customer stories
- Enable AEs, solution consultants, and partners to sell across ERP/EAM/FSM value
- Provide thought leadership ideas, themes and concepts to the content marketing team
- Partner with AR/PR/Comms to shape industry evaluations and share outcomes
Other
- Bachelor's degree required
- MBA or equivalent experience a plus
- Ability to travel 25-35% globally for customers, events, and team leadership
- People leader who hires well, coaches for impact, and builds an inclusive, high-trust culture
- Entrepreneurial mindset - ability to seamlessly shift between strategy and execution
