The company is looking to integrate consumer empathy and business analytics to deliver contextually relevant insights and next best action recommendations to brand teams, while also embedding strong analytical thinking into strategic decision-making and day-to-day brand planning. They aim to implement emerging technologies and AI-driven capabilities to enhance consumer data understanding.
Requirements
- proven success translating data into actionable insights using syndicated data sources
- Strong analytical and problem-solving skills
- Experience collaborating with Data & Technology teams
- Experience partnering with or rotating through a Business Process Analytics or brand analytics role, with exposure to category, customer, and business performance data
- Demonstrated strength in storytelling, with ability to balance cultural/behavioral insight and quantitative analytics
- Familiarity with core analytic platforms and tools (e.g., NielsenIQ, Circana, Qualtrics, Tableau) preferred
- Experience applying AI and machine learning to insights & business analytics
Responsibilities
- Translate consumer learning and analytics (consumer, customer, category) into a holistic point of view across expertise pillars
- Deliver reliable insights and clear recommended actions for brand teams in partnership with Analytics team to synthesize the “what” + “why” to inform strategies and plans
- Keep close pulse on macro, category, and customer trends to build a strategic point of view on future outlook
- Proactively bring perspective on the external and future consumer and market landscape with clear implications to the brand teams
- Act as the voice of the consumer in our brand teams bringing cultural and behavioral insights into the conversation in a way that is contextually relevant to the brands and categories
- Leads key brand learning agenda and helps brand teams navigate analytics & insight tools and resources at the center to answer key business questions (e.g., to conduct consumer studies / ethnographies)
- Partner with brand teams to co-create annual analytics learning agendas
Other
- elevate the voice of the consumer while embedding strong analytical thinking into strategic decision-making and day-to-day brand planning.
- blend of analytical expertise, consumer understanding and strong communication and storytelling skills.
- drive to implement emerging technologies and AI-driven capabilities to enhance consumer data understanding.
- strategic partner to a business unit leader providing thought leadership about consumer and market dynamics.
- Excellent communication, presentation, and storytelling skills
