The company is seeking a Junior Data Analyst to support campaign performance analysis, maintain dashboards, and contribute to reporting efforts across digital channels, aiming for data-driven decision-making and growth in marketing analytics.
Requirements
- Excel / Google Sheets
- SQL
- Data Visualization Tools (e.g., Tableau, Looker, Qlik)
- Experience with marketing data (Paid Media, Social, Retail, Web Analytics)
- Python or R
- Knowledge of Ad Servers
- Campaign tagging and UTM tracking
Responsibilities
- Analyze campaign performance data across digital channels.
- Identify trends, gaps, and optimization opportunities.
- Maintain dashboards and reports that communicate campaign performance and customer behavior.
- Support recurring reporting needs.
- Ensure accuracy and consistency in data handling and reporting.
- Understand key marketing metrics.
- Stay curious about evolving marketing trends and analytics tools.
Other
- Proactive problem-solving and critical thinking
- Translate complex data findings into clear, actionable insights for technical and non-technical audiences.
- Communicate roadblocks, issues, and deadlines effectively.
- Report findings to senior analytics team members.
- Ensure timely delivery of recurring reports.
