L2TMedia is looking to hire an Audience Activation Specialist to help shape the automotive digital marketing landscape by implementing and executing their proprietary Customer Data Platform (CDP), AudiencePro, to help auto dealers engage auto shoppers faster and more efficiently.
Requirements
- Strong understanding of the CDP environment for automotive and L2T’s suite of products and platforms including Google, Meta, and Amazon.
- Current Google Ads (search, display and video) certifications.
- Google Analytics expertise.
- Google Ads or Meta advertising experience.
- Knowledge of SQL queries and basic database mappings.
Responsibilities
- Implementation and execution of AudiencePro, L2TMedia’s proprietary CDP (Customer Data Platform).
- Monitor client-facing reporting-dashboards and AudiencePro back-end platform to ensure data is accurate.
- Analyze data sets to determine trends and targets for digital ad campaigns.
- Work with developers and support teams to troubleshoot and resolve issues which arise.
- Develop and implement uniform audience and campaign strategies and provide added value for clients through thorough analysis, established benchmarks, and new product suggestions that will enhance their overall digital marketing strategy.
- Serve as subject matter expert on AudiencePro with strong working knowledge of paid media products that integrate with the CDP.
- Act as main point of contact with 3rd party vendors which relate to CDP product (CDP vendor, CRM providers, DealerVault, CDK, etc.).
Other
- Must be able to maintain hybrid work schedule (2x in-office per week) and commute to Evanston, IL.
- 0-2 years of experience required.
- Detail-oriented to ensure that all launches are conducted in accordance with client requirements and account owner instructions.
- Ability to identify operational efficiencies which can speed up launch and make the ongoing maintenance of the product less costly.
- Innovative mindset in identifying potential product enhancements, exploring feasibility of enhancements and demonstrating value to clients.
