At U.S. Bank, the business and/or technical problem is to support the evolution and optimization of our B2B marketing technology stack, including Adobe Experience Cloud, Marketo Engage, Demandbase, and Salesforce CRM, to drive platform enhancements, support campaign execution, and ensure seamless integration across tools to enable data-driven, personalized marketing experiences.
Requirements
- Experience in analytics, marketing technology, predictive modeling, AI
- Strong analytic skills with the ability to extract, collect, organize, analyze, and interpret trends or patterns in complex data sets
Responsibilities
- Assist in managing the product backlog for Adobe, Marketo, Demandbase, Software Developers and Salesforce CRM platforms.
- Support configuration and testing of platform features, integrations, and workflows.
- Monitor performance and usage metrics to identify opportunities for improvement.
- Assist in QA and UAT processes for new features and enhancements.
- Support implementation of predictive and qualification scoring model/ and other AI/ML models using Marketing Technologies
- Assist in reporting and dashboard creation to track campaign performance and lead/contact & account quality
Other
- Four to five years of statistical and/or data analytics experience
- Demonstrated project management skills
- Effective interpersonal, verbal, and written communication skills
- This role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
